GDST brand identity

The UK's leading network of independent girls' schools (and 14th largest charity) updated its branding to better reflect its vision and raise the organisation's profile. 

The organisation was keen to reflect the strength of its network and ensure that its name was more consistently communicated. Our solution was required to work alongside the individual schools' branding. It gives greater emphasis to the shorter name form and is a simpler mark that suits electronic communications.  

We carried the implementation into promotional literature, signage, annual reviews, magazines, the alumnae association and application forms.
Our work has helped GDST enjoy greater visibility and become a more convincing brand.